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Street Sweeper: Sept. 22, 2025 | 34th Street Magazine

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I can’t seem to make it past five–consecutive videos on my feed without seeing a “Day in My Life” that follows them as they traipse down Locust Walk, iced coffee in hand, from Pret a Manger to class. I wonder where this influx stems from. Is it representative of a larger push from students seeking something other than the strict career paths laid down in front of them by their predecessors, who once held board positions in consulting clubs? Or maybe it’s part of a broader No Logo idea that Naomi Klein warned us about—the creeping pressure that even our breakfasts and walks down Locust need to be packaged, curated, and sold to our peers as personal “brands.” Or maybe I am overthinking, and people just like to have fun. Granted—if you know me, you know that I am a hypocrite. With that, check out what Street was up to this past week: getting stranded in Bethlehem, Pa. and going to our first (sprint) football game, Sausage Fest, Alternative Theater Festival, a John Mulaney show, and more.

Style Street Sweeper: Sept. 22, 2025 What Street was up to this past week: sprint football, Kali Uchis, John Mulaney, Sausage Fest and more By 34th Street Magazine Sep 22, 2025 8:00 am Insia Haque / 34th Street Magazine Welcome to this week’s Street Sweeper! I’m your host, Fiona Herzog. Has anyone else noticed the rise of “Pennfluencers”? I can’t seem to make it past five–consecutive videos on my feed without seeing a “Day in My Life” that follows them as they traipse down Locust Walk, iced coffee in hand, from Pret a Manger to class. I wonder where this influx stems from. Is it representative

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