Alternatives to selling at below-market-clearing prices for achieving fairness (or community sentiment, or fun)

When a seller wants to sell a fixed supply of an item that is in high (or uncertain and possibly high) demand, one choice that they often make is to set a price significantly lower than what "the market will bear". The result is that the item quickly sells out, with the lucky buyers being those who attempted to buy first. This has happened in a number of situations within the Ethereum ecosystem, notably NFT sales and token sales / ICOs. But this phenomenon is much older than that; concerts and restaurants frequently make similar choices, keeping prices cheap and leading to seats quickly selling out or buyers waiting in long lines.

When a seller wants to sell a fixed supply of an item that is in high (or uncertain and possibly high) demand, one choice that they often make is to set a price significantly lower than what "the market will bear". The result is that the item quickly sells out, with the lucky buyers being those who attempted to buy first. This has happened in a number of situations within the Ethereum ecosystem, notably NFT sales and token sales / ICOs. But this phenomenon is much older than that; concerts and restaurants frequently make similar choices, keeping prices cheap and leading to seats quickly sellin