What if I told you that you don't know how to think? | Foolproof
We use cookies to help deliver a better experience to you. You can read about our policy here: Learn more Max believes that productive thinking is the key to better understanding clients and customers’ needs. As UXers we’re often guilty of using a problem-solving approach that revolves around prior experience, learned bias, logic and association. This approach is known as reproductive thinking, as defined by Max Wertheimer, one of the founders of Gestalt psychology. Most designers will be familiar with gestalt principles (if you aren’t, go read about them after you finish this article.) They form the basis of the way our brains process shape and form and how we connect the dots without really thinking about it. It’s a subject that’s been written about extensively, so I’m not going to cover it here. What I’m here to tell you is that we need to learn how to think and more specifically, how to think productively. To start understanding why this reproductive thinking is problematic for des
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