Impact of gaming habits on motivation to attain gaming goals, perceived price fairness, and online gamer loyalty: Perspective of consistency principle - ScienceDirect
• We examine how gaming habits impact motivation to attain gaming goals, perceived price fairness, and online gamer loyalty. • Gaming habits are positively related to motivation to attain gaming goals and perceived price fairness. • They are further positively related to online gamer loyalty. We examine how gaming habits impact motivation to attain gaming goals, perceived price fairness, and online gamer loyalty. Gaming habits are positively related to motivation to attain gaming goals and perceived price fairness. They are further positively related to online gamer loyalty. Online games are popular electronic commerce applications that have a business model of selling gaming items to gamers. Such a business model helps gamers attain gaming goals while cultivating their gaming habits. Gaming habits can lead gamers to play games automatically, indicating their impact on gamers. However, little is known about how gaming habits affect gamers’ perceptions of the prices of the gaming i
• We examine how gaming habits impact motivation to attain gaming goals, perceived price fairness, and online gamer loyalty. • Gaming habits are positively related to motivation to attain gaming goals and perceived price fairness. • They are further positively related to online gamer loyalty. We examine how gaming habits impact motivation to attain gaming goals, perceived price fairness, and online gamer loyalty. Gaming habits are positively related to motivation to attain gaming goals and perceived price fairness. They are further positively related to online gamer loyalty. Online games
Explore this link on the map →