Home | Substack

PHRs (Personal Health Records) are so back. What else is back? To answer that question, I threw back to the startup categories that made the main stage of the 2011 Health 2.0 Conference (kids, this was the place to be, way before HLTH and ViVE were even zygotes) to see which were featured back then, went dormant, and are now rising like a flock of glorious phoenixes from the ashes, mostly in AI-native form. I chose 2011 on the basis of it being the year in which my personal favorite 2010's era PHR / quantified self app, the *original* 100Plus, raised its seed round. tl;dr - Pretty much all of the 2011 startup categories map to 2025-era activity. Most, if not all, of these categories are looking more viable now than they did 15 years ago for a variety of reasons, e.g. infrastructure that didn't exist before novel reimbursement rails supply-side constraints that have reached a tipping point regulatory change that has finally started to play out paradigm shift from reactive to proactive c

saved by

• Ally Nakamura