Conviction And Certainty Are Not The Same: A Case Study of Orb

How one of the first teams to graduate from the SPC Founder Fellowship learned to pursue conviction instead of certainty. In startups, as in life, we crave certainty. Anyone facing a major life decision can understand why. Our time is finite and we want to spend it well. But there are some things, often the most important, that we can never know for sure. Will this relationship make me happy? Should I pursue a new career path? Will this idea make a successful company? Striving for certainty is a trap because we crave it most when it’s least attainable. But we can build conviction. Conviction is possible even with the hardest or most important choices, like getting married, or changing careers — or launching a company that changes how a $2 trillion industry does something as fundamental as billing. That’s what co-founders Alvaro Morales and Kshitij Grover are aiming for with Orb, one of the first companies to graduate from the SPC Founder Fellowship. The team shared how they built convi

How one of the first teams to graduate from the SPC Founder Fellowship learned to pursue conviction instead of certainty. In startups, as in life, we crave certainty. Anyone facing a major life decision can understand why. Our time is finite and we want to spend it well. But there are some things, often the most important, that we can never know for sure. Will this relationship make me happy? Should I pursue a new career path? Will this idea make a successful company? Striving for certainty is a trap because we crave it most when it’s least attainable. But we can build conviction. Conviction i