How to avoid the SaaS graveyard?

Running a SaaS business is almost like going on a scavenger hunt. Wrong decisions can set you back far behind or, worse still, land you in the SaaS graveyard – game over. For a SaaS company, the pricing and complexity of your product define your sales approach. Let me explain: Niko Laine October 21, 2022 If you’ve ever been on a scavenger hunt, you’ll know that you’ll need the following elements to win: The list is endless. But at the heart of it, it’s all about strategy. It’s no different than running a SaaS business. Pricing This is pretty straightforward: What is your average selling price? Your pricing places a ceiling on your Customer Acquisition Costs (CAC). It also has a direct relationship with risk. The higher the price, the higher the risk for your customers. And they would desire a more personal connection with your business. It means having a solid customer success team which translates into more cost for you. Complexity There are two aspects to this: your product and the s

Running a SaaS business is almost like going on a scavenger hunt. Wrong decisions can set you back far behind or, worse still, land you in the SaaS graveyard – game over. For a SaaS company, the pricing and complexity of your product define your sales approach. Let me explain: Niko Laine October 21, 2022 If you’ve ever been on a scavenger hunt, you’ll know that you’ll need the following elements to win: The list is endless. But at the heart of it, it’s all about strategy. It’s no different than running a SaaS business. Pricing This is pretty straightforward: What is your average selling price?