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Cartier

pentagram.com · 808 words · saved by 1 readers

Featuring more than 350 pieces from the Cartier Collection, the exhibition tells the story of how Cartier became a defining force in the realm of fine jewellery and horology. The spatial design invites visitors into a dreamlike journey—an immersive experience that unfolds from ‘reality’ to ‘dream’. Reflecting the ‘dream’ to ‘reality’ narrative, the Cartier logo was cut into the wall, each meticulously hand-sanded with increasing bevel—a subtle shimmering optical illusion. The Pentagram team visited the Cartier archive. The rich design history revealed an idiosyncratic graphic language in combination with Cartier’s customary elegance. Pentagram’s typographic choices recreate the eclecticism found in the archive’s print artefacts and bring through their expressive texture, even in the simple, recessive setting of the exhibition text panels. The exhibition graphics balance the expressive influence of the Cartier archive with the functional necessity of framing the often small scale object

Featuring more than 350 pieces from the Cartier Collection, the exhibition tells the story of how Cartier became a defining force in the realm of fine jewellery and horology. The spatial design invites visitors into a dreamlike journey—an immersive experience that unfolds from ‘reality’ to ‘dream’. Reflecting the ‘dream’ to ‘reality’ narrative, the Cartier logo was cut into the wall, each meticulously hand-sanded with increasing bevel—a subtle shimmering optical illusion. The Pentagram team visited the Cartier archive. The rich design history revealed an idiosyncratic graphic language in combi

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