After Apple, Jony Ive’s LoveFrom is doubling down on craft in typeface

An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens The future of innovation and technology in government for the greater good Fast Company's annual ranking of businesses that are making an outsize impact Leaders who are shaping the future of business in creative ways New workplaces, new food sources, new medicine--even an entirely new economic system Celebrating the best ideas in business Jony Ive is a man who chooses his words carefully. Upon leaving Apple in 2019 to found his firm LoveFrom alongside Marc Newson, Ive’s first hire was a writer who could help articulate ideas before they were codified by drawing. Ive’s first website featured nothing but a statement. When collaborating with a client, sometimes LoveFrom will even produce a book. It makes sense then that for the past four years, Ive and his cohort of 40-plus designers have been working with clients including Airbnb, Ferrari, and Moncler while fa

An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens The future of innovation and technology in government for the greater good Fast Company's annual ranking of businesses that are making an outsize impact Leaders who are shaping the future of business in creative ways New workplaces, new food sources, new medicine--even an entirely new economic system Celebrating the best ideas in business Jony Ive is a man who chooses his words carefully. Upon leaving Apple in 2019 to found his firm LoveFrom alongside Marc Newson, I