Digital ad disarray

Thanks to everyone who joined The Rebooting’s membership program. Sign up for access to all content, regular community events like live podcasts and expert workshops and more. In today’s newsletter: EX.CO’s new vertical video player for publishers has a first-of-its-kind, interactive, and intuitive UX, inspired by the video experience on social platforms that audiences know and love. It’s a fully optimized vertical player, built for the open web - both mobile and desktop consumption. Showing comparable performance to EX.CO’s horizontal player from a monetization perspective, the new vertical player delivers 17% more video engagement than traditional horizontal players, on average and includes familiar swiping gesture controls so users can easily navigate between videos. Back in early 2020, I asked our creative director to make a cartoon of a cookie being crucified, because its days were numbered. The end is apparently here for the third-party cookie as Google follows Apple in blocking

Thanks to everyone who joined The Rebooting’s membership program. Sign up for access to all content, regular community events like live podcasts and expert workshops and more. In today’s newsletter: EX.CO’s new vertical video player for publishers has a first-of-its-kind, interactive, and intuitive UX, inspired by the video experience on social platforms that audiences know and love. It’s a fully optimized vertical player, built for the open web - both mobile and desktop consumption. Showing comparable performance to EX.CO’s horizontal player from a monetization perspective, the new vertical p