From Access to Edit: How AI is Meeting a Values Shift Among Consumers | Forerunner

At Forerunner, we dedicate ourselves to understanding values shifts and technological shifts. Both are rare and defining: values shifts are rooted in a fundamental evolution of human needs, and technological shifts underpin new solutions and pathways that advance people's way of living. Some of the most significant businesses are born out of these shifts by capitalizing on these novel tailwinds, meeting new demands, and going on to win with superior execution and economics. In this current moment, we believe we’re in the midst of both a values shift and a technological shift, presenting a compounding opportunity for growth. The values shift that’s underway is born out of consumers' broad sense of fatigue and overwhelm from a culture that's now dominated by hyper-consumerism and a flurry of different decisions and tasks that newly fall onto consumers' plates. We see a class of consumers who are stressed out and even paralyzed by the abundance of choice that’s in front of them. Recent Fo

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• Katherine Chao