How to go from -1 to 0
So you’re ready to take -1 to 0 seriously and treat ideation like your job—your next question is probably, “how?” How do you find an idea worth spending the next 5-10 years of your life on? How do you build conviction in one path over another? For venture-scale companies, the best answer is to become a worldbuilder, not just a problem solver. Worldbuilding is not a rhetorical device—it’s a tactical response to the problem of venture scale. The common joke about Silicon Valley is that every tech company says it’s changing the world. But by definition, any startup with a venture-scale outcome has affected, at a minimum, many thousands of people’s lives. That kind of outcome disrupts entrenched incumbents or creates new product categories. It has a meaningful and measurable impact on the world. If impact on the world state is your aim, start aiming early. This essay is SPC’s guide for discovering and harnessing pieces of some future world to refine your ambition into conviction. Worldbuil
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