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"Taste is when a brand resists market dynamics"

amycoded.substack.com · 1,113 words · saved by 1 readers

Alternative title: Taste is having the conviction to do something the algorithm wouldn't

“In the AI age, taste will become even more important,” Y Combinator co-founder Paul Graham said back in February. “When anyone can make anything, the big differentiator is what you choose to make.” Variations of this idea are everywhere in tech – an irony given that many of people championing taste are also building the systems stress-testing it. Whether its Open AI president Greg Brockman claiming “taste is a new core skill” or articles proclaiming the need for a “chief taste officer,” Silicon Valley suddenly seems very aware that optimisation alone cannot create culture. It’s not the…

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