Ben & Jerry's Unilever Fight Over Gaza Is the End of Corporate Do-Gooderism - Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world Americas+1 212 318 2000 EMEA+44 20 7330 7500 Asia Pacific+65 6212 1000 When the conglomerate bought the progressive ice cream maker, its social stances were a selling point. Then tastes changed. So much for “peace, love & ice cream.” Photographer: Birgit Krippner/Bloomberg Listen 4:25 When Unilever Plc. agreed to buy Ben & Jerry’s in 2000, the consumer giant was looking to acquire not just the small Vermont company’s ice cream operation but also its quirky, do-gooder ethos, which Unilever hoped to inject into its larger corporate culture. For two decades, it was a happy union. Ben & Jerry’s grew into a €1 billion brand and got to preserve its social mission and independence, while Unilever capitalized on its position as the poster child for the corporate doing-well-by-doing-good movement. Those

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world Americas+1 212 318 2000 EMEA+44 20 7330 7500 Asia Pacific+65 6212 1000 When the conglomerate bought the progressive ice cream maker, its social stances were a selling point. Then tastes changed. So much for “peace, love & ice cream.” Photographer: Birgit Krippner/Bloomberg Listen 4:25 When Unilever Plc. agreed to buy Ben & Jerry’s in 2000, the consumer giant was looking to acquire not just the small Ver