Anna Dorothea Ker
A tailored workshop series using industry-leading frameworks and creative prompts and inputs to define a distinctive, resonant brand or studio name and tagline. Includes due diligence across multiple languages and global trademark databases. Brand Positioning A collaborative process designed to distill the foundations of a brand’s identity, including mission, vision, values, purpose, personality, culture, and audience – all of which inform its unique value proposition. Tone of Voice Creation of a custom playbook that builds on the brand positioning to define the brand’s voice, style, and tone to create an engaging, user-friendly guide for achieving consistent and resonant communication across all brand channels. Copy Development Realisation of resonant and consistent copy across all platforms, including website and applications, journal editorial direction and content creation, social media strategy and captions, newsletters, pitch decks, and other formats. UX and Microcopy Strategic c
A tailored workshop series using industry-leading frameworks and creative prompts and inputs to define a distinctive, resonant brand or studio name and tagline. Includes due diligence across multiple languages and global trademark databases. Brand Positioning A collaborative process designed to distill the foundations of a brand’s identity, including mission, vision, values, purpose, personality, culture, and audience – all of which inform its unique value proposition. Tone of Voice Creation of a custom playbook that builds on the brand positioning to define the brand’s voice, style, and tone
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