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The Attention Brokers - The Awl

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Life on the post-Facebook internet.

In 1997, a Computerworld column called out a particular stain of internet boosterism. “One of the most recent forecasts for the Web is that it will let companies sell their products directly, bypassing the traditional need for channel support,” David Moschella wrote. “Frequently cited examples include online booksellers, stock traders and travel agencies. Those certainly are interesting examples and powerful examples of the Web’s potential,” he says, “but even a cursory analysis reveals that those innovations have almost nothing to do with disintermediation.” Internet commerce had arrived, as

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