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TikTok’s Secret ‘Heating’ Button Can Make Anyone Go Viral

forbes.com · 1,597 words · saved by 1 readers

TikTok and ByteDance employees regularly engage in “heating,” a manual push that ensures specific videos “achieve a certain number of video views,” according to six sources and documents reviewed by Forbes.

Innovation Daily Cover TikTok’s Secret ‘Heating’ Button Can Make Anyone Go Viral Illustration by Gracelynn Wan for Forbes By Emily Baker-White , Former Senior Writer. Jan 20, 2023, 10:15am EST Updated Jan 20, 2023, 12:00pm EST TikTok and ByteDance employees regularly engage in “heating,” a manual push that ensures specific videos “achieve a certain number of video views,” according to six sources and documents reviewed by Forbes . For years, TikTok has described its powerful For You Page as a personalized feed ranked by an algorithm that predicts your interests based on your behavior in the ap

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