How I’m rethinking sales funnels

I had a conversation with Nicolas Cole recently, trying to soak up as much as I could about how he grew Ship 30 for 30 and Premium Ghostwriting Academy to millions in revenue by leveraging audience and community. During our conversation, we got on the topic of sales funnels. He explained his thoughts and process to me. As he spoke, I suddenly started doodling. I looked down, and here’s what was there: Kill it on social. Free email course. Survey to learn more. Sales call with those who are super interested. Seems simple enough, right? This is a great model. It’s obviously working for Ship 30 — they have over 7,000 alumni of their course. But I’d reframe his high ticket sales funnel (just a little bit). Here’s how I think about them: The funnel starts with all of the free content you’re posting on social. By consistently showing up in their feed with your most thoughtful and transformational content, you’re presenting yourself as the expert they need on their journey. Short-form text (T

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• Nguyen Ha