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Jim Collins - Articles - Good to Great

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I want to give you a lobotomy about change. I want you to forget everything you’ve ever learned about what it takes to create great results. I want you to realize that nearly all operating prescriptions for creating large-scale corporate change are nothing but myths. The Myth of the Change Program: This approach comes with the launch event, the tag line, and the cascading activities. The Myth of the Burning Platform: This one says that change starts only when there’s a crisis that persuades “unmotivated” employees to accept the need for change. The Myth of Stock Options: Stock options, high salaries, and bonuses are incentives that grease the wheels of change. The Myth of Fear-Driven Change: The fear of being left behind, the fear of watching others win, the fear of presiding over monumental failure—all are drivers of change, we’re told. The Myth of Acquisitions: You can buy your way to growth, so it figures that you can buy your way to greatness. The Myth of Technology-Driven Change:

Jim Collins - Articles - Good to Great contact about services JIM COLLINS ARTICLES Good to Great Fast Company by Jim Collins October 2001 Start with 1,435 good companies. Examine their performance over 40 years. Find the 11 companies that became great. Now here's how you can do it too. Lessons on eggs, flywheels, hedgehogs, buses, and other essentials of business that can help you transform your company. I want to give you a lobotomy about change. I want you to forget everything you’ve ever learned about what it takes to create great results. I want you to realize that nearly all operatin

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