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Process Book — DAISUKE ENDO DESIGN / Creating Logos & Visual Identities

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“Nearly any person can learn to improve his or her creative abilities. Talent may be a mysterious entity, yet the creative process tends to follow predictable pathways. By breaking down this process into steps and implementing conscious methods of thinking and doing, designers can open their minds to vibrant solutions that satisfy clients, users, and themselves.” — Ellen Lupton Document Originally Prepared by Professor Duncan Hamilton As a communication designer it is important to develop a working methodology when tackling design problems. Rather than jumping straight onto Adobe Creative Suite to try to create a final solution for a project, you can save time and energy by first analyzing the problem you’ve been given, researching the theme, developing your content (through ‘brainstorming’) and creating images and sketches that lead you towards a successful final solution. These are the key steps in the ‘design process’. They help you define a problem, break it down into manageable p

Process Book - DAISUKE ENDO DESIGN / Creating Logos & Visual Identities Design & Education / Creating Logos and Visual Identities Process Book Tools Process Book Fall 2018 Process Book “Nearly any person can learn to improve his or her creative abilities. Talent may be a mysterious entity, yet the creative process tends to follow predictable pathways. By breaking down this process into steps and implementing conscious methods of thinking and doing, designers can open their minds to vibrant solutions that satisfy clients, users, and themselves.” — Ellen Lupton Document Originally Prepared by P

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