Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)
Renew subscription Lenny's Podcast: Product | Career | Growth Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author) 104 1 11 1× 0:00 Current time: 0:00 / Total time: -1:55:07 -1:55:07 0:00 You've noticed a significant shift in how SEO works with the rise of AI answers being integrated into search results. Transparently, I thought this was going to be an apocalypse. 0:08 Up until AI overviews, whoever won on that long form piece of content would get that first click. But now that doesn't exist anymore. 0:16 should people do to be successful in this new paradigm? 0:18 Think of SEO as a product. The product managers are the people that should be thinking about this SEO question because it's a product question. Product people need to think about how do we position this to the user that is not going to find out about this from a social channel, 0:33 that's not going to be attracted by an ad. This is a user that's doing their own self-discovery journey. If you can't answer the
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