A YC Founder's Guide to Linkedin Sales

If you’re a techincal founder, especially building B2B, you’ll quickly realize that sales and marketing, not the technology, is the hardest part. We spent a lot of time learning how to do this right, and this post is a primer on one of our more successful strategies: linkedin outbound. For B2B there are a lot of channels that you can use. By far and away, the most valuable two are 1) warm intros and 2) linkedin. When we started using Linkedin our rates were terrible, and we had to learn a lot about how to use it as a tool. This post has all of the little tricks that can get you up to 40-50% connect rate, 20-25% response rate, and allow your team to book 30-40 meetings a month with your ICP per cofounder. They key to linkedin sales is using a bunch of small tricks that add up to give you really good rates with your ICP. This post will go over all of them in detail, but at a high level here’s what you need to know: Have a good profile (good tagline, headshot of shoulders and above - this

If you’re a techincal founder, especially building B2B, you’ll quickly realize that sales and marketing, not the technology, is the hardest part. We spent a lot of time learning how to do this right, and this post is a primer on one of our more successful strategies: linkedin outbound. For B2B there are a lot of channels that you can use. By far and away, the most valuable two are 1) warm intros and 2) linkedin. When we started using Linkedin our rates were terrible, and we had to learn a lot about how to use it as a tool. This post has all of the little tricks that can get you up to 40-50% co