A Clubhouse Case Study. Clubhouse’s product strategy… | by Fergie Liang | Innovation & Experience Strategy | Medium

Disclaimer: Opinions expressed are solely my own and do not express the views or opinions of my employer. If you are new to this publication, welcome! I am a venture designer and a product strategist, currently working at PwC Labs. I help venture teams develop and commercialize what start out as experimental concepts. I hope to share in this publication what I learned about incubating products within corporate environment. What does a product concept experience from value proposition to business model? What artifacts need to be created in this process? In this article, I share an approach to creating an interaction model, an OKR system, and a business model for a product concept based solely on the value proposition and the basic functionalities. I will use Clubhouse’s concept in this case study. Let’s get started. Clubhouse is an invite-only mobile app that connects people through audio-based conversations. It’s a low-cost, and low-commitment way to explore thoughts and connect with o

Disclaimer: Opinions expressed are solely my own and do not express the views or opinions of my employer. If you are new to this publication, welcome! I am a venture designer and a product strategist, currently working at PwC Labs. I help venture teams develop and commercialize what start out as experimental concepts. I hope to share in this publication what I learned about incubating products within corporate environment. What does a product concept experience from value proposition to business model? What artifacts need to be created in this process? In this article, I share an approach to c