4 ways cybersecurity startups can boost adoption and shorten time to value

Welcome to Venture in Security! Before we begin, do me a favor and make sure you hit the “Subscribe” button. Subscriptions let me know that you care and keep me motivated to write more. Thanks folks! Thanks for supporting Venture in Security! Pledge your support This article was originally published on TechCrunch. The amount of time it takes for a user to realize and experience the value a product offers is known as time to value (often abbreviated as TTV). In a way, TTV is inversely proportional with adoption and directly so with churn — the less time it takes for a user to realize the value of your product, the higher the chances they will adopt it and the less likely they will churn. Cybersecurity products are notorious for having a very long time to value. This is because historically, products in the space would fall into one of the three buckets: Sales-led, B2B enterprise-focused tools. Companies in this category would require several demos, sales calls and pre-qualifications bef

Welcome to Venture in Security! Before we begin, do me a favor and make sure you hit the “Subscribe” button. Subscriptions let me know that you care and keep me motivated to write more. Thanks folks! Thanks for supporting Venture in Security! Pledge your support This article was originally published on TechCrunch. The amount of time it takes for a user to realize and experience the value a product offers is known as time to value (often abbreviated as TTV). In a way, TTV is inversely proportional with adoption and directly so with churn — the less time it takes for a user to realize the value