Inspired prompts - by Rob Horning - Internal exile

After Buzzfeed announced last week that it would use ChatGPT-derived tools to “enhance” and “personalize” some of its content, its stock price immediately rose from under a $1 a share to nearly $4 — it has since dropped back to $2. That trajectory perhaps reflects something of the hype cycle with generative AI, which seems to provoke an overreaction that is then met with only a partial correction; there remains a stubborn sense that LLMs really will add some tangible value, and who knows? Maybe that value really will take the form of “custom Mad Libs, if your book of Mad Libs were a bit more sentient,” as Madison Malone Kircher put it in this

After Buzzfeed announced last week that it would use ChatGPT-derived tools to “enhance” and “personalize” some of its content, its stock price immediately rose from under a $1 a share to nearly $4 — it has since dropped back to $2. That trajectory perhaps reflects something of the hype cycle with generative AI, which seems to provoke an overreaction that is then met with only a partial correction; there remains a stubborn sense that LLMs really will add some tangible value, and who knows? Maybe that value really will take the form of “custom Mad Libs, if your book of Mad Libs were a bit more s