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4 AI launch lessons: what we learned & where we went wrong

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We introduced Notion AI two weeks before ChatGPT 3 exploded on the scene and upended, well, everything. In the months that followed, while other companies put out press releases with screenshots of products that might exist someday, Notion had a real product that people could use right away. But the sprint to get to market first required some tradeoffs, and we learned a lot along the way. Here’s a look at our evolving go-to-market strategies for Notion AI — what we got right, what we got wrong, and some hard-won wisdom we earned in the process. When a foundational technology bursts onto the scene, speed matters. In 2022 everybody involved with AI was making it up as they went along. We decided our optimal strategy was to go to market ASAP, get Notion AI into the hands of our most eager early adopters, and fuel our engineers with feedback from a much larger user pool than traditional research would allow. But optimizing for speed meant making significant tradeoffs. We left important fea

All posts ← ← All posts Published February 8, 2024 in Notion HQ 4 AI launch lessons: what we learned & where we went wrong By Rachel Hepworth Chief Marketing Officer 7 min read Share this post We introduced Notion AI two weeks before ChatGPT 3 exploded on the scene and upended, well, everything. In the months that followed, while other companies put out press releases with screenshots of products that might exist someday, Notion had a real product that people could use right away. But the sprint to get to market first required some tradeoffs, and we learned a lot along the way. Here’s a look a

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