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What are you uniquely adept to build? — Celine Halioua

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Incipient founders often ask me for advice on deciding what to build, and how I decided to commit to building a dog aging company. This a quick note on two frameworks that were key to my decision making, that may be helpful for other founders. Talented people can work on many problems. To have the resilience and growth rate necessary, it’s key to build a company not because you can, but because you can’t possibly not. Very few wake up in the morning getting energy from the day to day chaos of building a company. You need to be able to tolerate years of discomfort and pain (“building a company is like being punched in the face repeatedly” “building a startup is like chewing glass”) in service of pushing forward your vision of the future. A disciplined person can do this for nearly any idea via pure determination, but startups take years to build and the escalating challenges will out-durate your willpower. Obsessive dedication is also key to maintaining the supremely high growth rate ne

What are you uniquely adept to build? - Celine Halioua Celine Halioua What are you uniquely adept to build? 10 Aug 2022 Incipient founders often ask me for advice on deciding what to build, and how I decided to commit to building a dog aging company. This a quick note on two frameworks that were key to my decision making, that may be helpful for other founders. Obsessive dedication to a future world Talented people can work on many problems. To have the resilience and growth rate necessary, it’s key to build a company not because you can, but because you can’t possibly not. Very few wake up in

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