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Becoming GoTo: Framing Analysis of Big Tech Corporate Merger in Indonesia | Atlantis Press
atlantis-press.com · 501 words · saved by 1 readers
News coverage in the media plays an important role in determining the success of companies’ mergers and acquisitions and the resulting company’s corporate image. To achieve a desirable merger, companies must follow certain procedures including media strategy. This study aims to analyse the strategy of merger of two big tech companies in Indonesia, namely...
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