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Inner poverty: Consumption as hollow consolation

sundayguardianlive.com · 1,569 words · saved by 1 readers

A woman stands in a store at ten in the night, her cart already full, her phone buzzing with messages she will not open. At home, her daughter has fallen asleep waiting for her. She picks up a packet she does not need. Six identical ones sit unopened in a drawer she has forgotten about. What she remembers is only the feeling that preceded each purchase: a tightness in the chest, a whisper that something is missing, a hope that the next object might quieten it. It never does, but she refuses to acknowledge that, and the store is still open. Somewhere in another aisle, a man holds a shirt against his chest, though his wardrobe already overflows. He will wear it perhaps twice. Neither shopper is poor, yet both wear the expression of people looking for something in a place they have never been. In the 1970s, the average person encountered roughly five hundred advertisements a day. Today, estimates range between four thousand and ten thousand. Global consumer spending now exceeds sixty tril

5.7K A woman stands in a store at ten in the night, her cart already full, her phone buzzing with messages she will not open. At home, her daughter has fallen asleep waiting for her. She picks up a packet she does not need. Six identical ones sit unopened in a drawer she has forgotten about. What she remembers is only the feeling that preceded each purchase: a tightness in the chest, a whisper that something is missing, a hope that the next object might quieten it. It never does, but she refuses to acknowledge that, and the store is still open. Somewhere in another aisle, a man holds a shirt a

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