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Report: Zapier Business Breakdown & Founding Story

research.contrary.com · 3,461 words · saved by 1 readers

A report from Contrary Research. Discover Zapier's founding story, product, business model, and an in-depth analysis of their business.

Thesis In 2021, the average business used a total of 88 applications , and knowledge workers used 9.4 applications per day, on average, to complete their work. The interplay of applications is typically a repetitive chain of actions following an initial trigger. For example, someone might fill out an Airtable interest form which then triggers an email being sent out. That email might then cause a meeting to be booked, and that meeting then populates a set of fields in a CRM. Source: Contrary Research Additionally, 88% of SMBs in a 2021 survey said business automation allows them to compete wit

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