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First Rule of Usability? Don't Listen to Users

nngroup.com · 1,125 words · saved by 1 readers

For good UX, watch what users do, not what they say. Self-reported claims and speculations about future behavior are unreliable. Users do not know what they want.

3 First Rule of Usability? Don't Listen to Users Jakob Nielsen Jakob Nielsen August 4, 2001 2001-08-04 Share Email article Share on LinkedIn Share on Twitter Summary: To design the best UX, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations about future behavior. Users do not know what they want. In past years, the greatest usability barrier was the preponderance of cool design. Most projects were ruled by usability opponents who preferred complexity over simplicity. As a result, billions of dollars were wasted on flashy designs tha

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