Process: Prioritizing growth experiments

A growth dashboard estimates growth per day of work. Like a sales funnel, a growth dashboard projects the pipeline of experiments and estimates their value based on success probability and value if successful. Use the growth dashboard to prioritize your projects. After brainstorming ideas, use data to determine where you invest. Everyone’s ideas get the same treatment – your growth engineer’s or the CEO’s – based on their expected value. Communicate the pipeline value to the CEO. An executive dashboard includes the value of experiments in the pipeline, the value your team can deliver in a month, and the past accuracy of your projections. Instead of spending $10,000 for Periscope API access, use this hack for $19/ month: Periscope sends their daily email in PNG format → Docparser parses PNG daily, does webhook into Zapier → Zapier updates Airtable. Use a growth dashboard to calculate the value of each experiment idea your team generates, so you can prioritize based on value, estimate th

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• Joseph Wang