How to write an outbound email that you can be proud of

I spend an inordinate amount of time thinking about outbound. The topic of how to create an outbound sales organization that produces consistent results is a massively juicy topic, and something I intend to write about further. But for now, let’s cover the basics of how to write a halfway decent outbound sales email. Keep in mind, SDRs and AEs aren’t the only people who sell outbound- founders sell all the time, as do investors, as do crossfunctional teams within the same company to get their projects prioritized. “Outbound” can refer to either completely cold outbound (you have absolutely no relationship to the recipient) or warm outbound (you’re loosely connected without ever having spoken) - but the structure is roughly the same. As a former seller turned investor, I still sell outbound- I reach out to founders cold all the time. Early stage founders do too- outbound typically fuels early product feedback, the recruitment of a product’s first design partners, and oftentimes, their

I spend an inordinate amount of time thinking about outbound. The topic of how to create an outbound sales organization that produces consistent results is a massively juicy topic, and something I intend to write about further. But for now, let’s cover the basics of how to write a halfway decent outbound sales email. Keep in mind, SDRs and AEs aren’t the only people who sell outbound- founders sell all the time, as do investors, as do crossfunctional teams within the same company to get their projects prioritized. “Outbound” can refer to either completely cold outbound (you have absolutely no