My favorite definitions of Growth - by Elena Verna

This post is brought to you by SIDEBAR: Want to grow in your career? Sidebar is a personal board of advisors for the next generation of leaders and founders. Find out why 93% of members say that Sidebar has made a significant difference in their career trajectory. Apply Now Growth. We all know what it is, right? But how do you actually define it? Is it marketing, product, mindset, or a… hacker!? Just like getting your team aligned around the right metrics, having a shared definition of Growth helps everyone to stay on the same page. In particular, this is important in order to understand how to divide responsibilities between your Growth teams and your core product and marketing teams. Here are the 5 best definitions I’ve come across. You can’t really talk about Growth without mentioning Sean Ellis. As an early pioneer of the discipline (he was the first marketer at Dropbox!), he coined the much-hyped term “Growth hacking” in 2010. Unfortunately, like most things on the Internet, the o

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