2023 S&D Greatest Hits. The year 2023 sounds like the beginning… | by Smith & Diction | Smith & Diction | Dec, 2023 | Medium

The year 2023 sounds like the beginning of every apocalyptic sci-fi movie. And while this year deff had the vibes of an apocalyptic sci-fi movie in every way possible, we all kept on going on despite the strange eerie darkness. At the studio, we did our very best to focus our energy on the bright spots. To keep on having fun at work and pushing ourselves to make interesting new things for people we enjoy working with. This year we completed 15 brand identity projects, designed a stressful mural, and wrote down our process, which took off like a rocket. We tried to grow the team and failed, shared our idea of what a brand sprint should be, won an award, did some public speaking, worked on some very big NDA stuff, Chara got on the cover of her alumni magazine, Dayan got a new cat, and I only had one minor panic attack while getting off of Lexapro. Anyway, this post will be a bit different than our normal case studies because most of the work we did this year didn’t really fit into the ty

The year 2023 sounds like the beginning of every apocalyptic sci-fi movie. And while this year deff had the vibes of an apocalyptic sci-fi movie in every way possible, we all kept on going on despite the strange eerie darkness. At the studio, we did our very best to focus our energy on the bright spots. To keep on having fun at work and pushing ourselves to make interesting new things for people we enjoy working with. This year we completed 15 brand identity projects, designed a stressful mural, and wrote down our process, which took off like a rocket. We tried to grow the team and failed, sha