✳flâneur — a map of the web's best reading

Be Yourself | Getting Real

basecamp.com · 495 words · saved by 1 readers

Heads up! This page uses features your browser doesn’t support. Try a modern browser like Firefox or Chrome for the best experience. CHAPTER 14: Next: What’s the Big Idea? A lot of small companies make the mistake of trying to act big. It’s as if they perceive their size as a weakness that needs to be covered up. Too bad. Being small can actually be a huge advantage, especially when it comes to communication. Small companies enjoy fewer formalities, less bureaucracy, and more freedom. Smaller companies are closer to the customer by default. That means they can communicate in a more direct and personal way with customers. If you’re small, you can use familiar language instead of jargon. Your site and your product can have a human voice instead of sounding like a corporate drone. Being small means you can talk with your customers, not down to them. There are also advantages to internal communications at small companies too. You can ditch formalities. There’s no need for arduous processes

Be Yourself | Getting Real sidebar#closeWithKey"> Heads up! This page uses features your browser doesn’t support. Try a modern browser like Firefox or Chrome for the best experience. sidebar#open" aria-label="Getting Real Table Of Contents"> Getting Real Chapter 14: Be Yourself Next: What’s the Big Idea? sidebar#close mouseup->tweet#update input->tweet#update keydown->tweet#update scroll@window->tweet#update" data-bookmark-id="/gettingreal"> Differentiate yourself from bigger companies by being personal and friendly A lot of small companies make the mistake of trying to act big. It’s as if the

Explore this link on the map →

related reading