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The Utopian UI Architect. An ex-Apple interface designer’s… | by John Pavlus | re:form | Medium

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An ex-Apple interface designer’s 40-year plan to redesign not just the way we use computers, but the way we think with them

The Utopian UI Architect An ex-Apple interface designer’s 40-year plan to redesign not just the way we use computers, but the way we think with them John Pavlus 6 min read · Dec 2, 2014 -- 9 Listen Share Press enter or click to view image in full size When Bret Victor came in for his first day of work as a “Human Interface Inventor” at Apple , he found an iPad sitting on his desk. It was August of 2007. The original iPhone was only a couple months old. iPods still generated a third of the company’s revenue. The App Store didn’t exist. “I said, ‘What is this?’ and they said, ‘We don’t know yet,

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