The simplest (and best) way to know if a problem is real
Jaryd here! 👋 Welcome to another short essay on one useful idea, helping to expand your mental model and give you new tactics to build and grow your product. Upgrade to paid Friends, we’ve been overthinking what an MVP should be. And I’d like to propose a simpler, faster, cheaper, and more agile way of figuring out if your idea has any legs. With this new style of MVP, you could have your problem validated within just a few hours from right now. Start with a meme. Instead of building a landing page or a traditional Minimum Viable Product to test demand, focus on capturing your problem with a funny image. Then, share your meme with a community that you think has the problem. This is the Meme Viable Problem, and the results are fast, high-signal, and easy to interpret. Memes are one of the best modes of concise and thoughtful communication. People think memes are just joke images, but don’t underrate them! What makes a great joke? A deep insight and commentary on something relatable tha
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