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If There Aren't Any Typos In This Essay, We Launched Too Late! | LinkedIn

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In my early years as an entrepreneur, the world was still largely ruled by scarcity. Products required raw materials to produce. Distribution was expensive and logistically complex to achieve. That led to a mindset of prudence and precision expressed in aphorisms that still carry a great deal of weight today. You only get one chance to make a first impression. Measure twice, cut once. In a world ruled by gatekeepers and beholden to physics, this attitude made sense. Space on retail shelves was finite. Creating the machines and processes it took to produce products at a scale that made them affordable to mass markets was expensive and time-consuming. Through the mid-1990s, even with something as virtual as software code, this was true. In those days, software was not so much eating the world as adding to it. Shipping Microsoft Word or CorelDraw required even more atoms than shipping a novel or a record album. Software products came on disks, in boxes, with thick user manuals. They were

In my early years as an entrepreneur, the world was still largely ruled by scarcity. Products required raw materials to produce. Distribution was expensive and logistically complex to achieve. That led to a mindset of prudence and precision expressed in aphorisms that still carry a great deal of weight today. You only get one chance to make a first impression. Measure twice, cut once. In a world ruled by gatekeepers and beholden to physics, this attitude made sense. Space on retail shelves was finite. Creating the machines and processes it took to produce products at a scale that made them aff

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