What Rick Rubin’s ‘The Creative Act’ reminds us about design | by Elaine Lu | Jul, 2024 | UX Collective

Legendary music producer Rick Rubin’s The Creative Act went viral in 2023. It offers unique insights about the creative process, resonating with audiences across different creative fields. For designers seeking inspiration, new ways to think & solve problems, or who want a reminder of what it means to design.. this is for you. Some quotations are paraphrased, followed with my notes connecting their relevance for design & AI today. “To create is to bring something into existence that wasn’t there before. It’s a fundamental aspect of being human.” Creativity is not a rare ability. Through the ordinary state of being, we’re already creators, crafting our experience of reality and the world. We design products, interfaces, experiences. We also design conversations, meetings, interactions with colleagues. Work doesn’t need to be framed for it to be designed. “Designers are translators for messages the universe is broadcasting” Steve Jobs famously said the ability to connect dots in novel wa

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