✳flâneur — a map of the web's best reading

Founder as Prophet, Founder as Priest - by Jeff Huber

jeffhuber.substack.com · 1,412 words · saved by 1 readers

We have become too small in our thinking about technology. We speak of "innovation" and "disruption," but these words have been emptied of their metaphysical weight, reduced to the hollow vernacular of pitch decks. When we talk about founding companies, we use the language of markets and products, of TAMs and PMF, the dead language of a materialist orthodoxy that has forgotten the sacred dimension of creation. We are living through the great forgetting. The institutions that once embodied transcendent purpose now serve only their own perpetuation. The horizon of civilization has contracted to the quarterly earnings call. We mistake movement for progress, iteration for transformation. There is a template for this situation in Scripture. It is called Babel. When men build without divine purpose, their language becomes confused and their works crumble. We are living in late Babel—a thousand startups speaking a thousand languages, building a thousand towers that reach nowhere. But there is

Founder as Prophet, Founder as Priest Jeff Huber Sep 19, 2025 88 16 11 Share We have become too small in our thinking about technology. We speak of "innovation" and "disruption," but these words have been emptied of their metaphysical weight, reduced to the hollow vernacular of pitch decks. When we talk about founding companies, we use the language of markets and products, of TAMs and PMF, the dead language of a materialist orthodoxy that has forgotten the sacred dimension of creation. We are living through the great forgetting. The institutions that once embodied transcendent purpose now serv

Explore this link on the map →

related reading