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I understand your confusion regarding why goals like "maximize landing page views," "maximize daily unique reach," and "maximize number of impressions" appear under the Sales objective in Meta's ad campaign setup. These goals indeed seem more aligned with objectives like Brand Awareness, Reach, or Traffic. Let me clarify why Meta includes these goals under the Sales objective. 1. Holistic Sales Funnel Approach Meta recognizes that the path to a sale isn't always direct. The Sales objective aims to drive conversions, but the journey to conversion can involve multiple touchpoints: By including goals like landing page views and impressions under the Sales objective, Meta allows advertisers to target different stages of the sales funnel within a single campaign objective. 2. Flexibility in Optimization Different businesses have different strategies for achieving sales: By providing these goals under the Sales objective, Meta offers flexibility to optimize campaigns based on what works best
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