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Creating an Employer Brand Index

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A robust employer brand is important if an enterprise wants a talent pool of well-qualified and creative applicants and a competitive advantage in a challenging marketplace. Good employees are hard to find and hard to keep; we know there is a correlation between the employment brand are and how attractive an organization is as an...Read more

Creating an Employer Brand Index Creating an Employer Brand Index WRITTEN BY: Jörgen Sundberg A robust employer brand is important if an enterprise wants a talent pool of well-qualified and creative applicants and a competitive advantage in a challenging marketplace. Good employees are hard to find and hard to keep; we know there is a correlation between the employment brand are and how attractive an organization is as an employer to current and potential staff. Competition for the best employees is on par with competition for customers so it is crucial to develop strategies that enable the cr

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