A Spectrum of Influence

There is a spectrum of value-driven creating each creator experiences throughout their journey within this identity. To better understand this mindset switch, let’s look at individuals as the most pure version of each side. This is a scale to go by, not a set identity to put on either person. This scale can be used to figure out which types of content, brand identity, main and secondary platforms, and public accessibility of the individual that is appropriate based off of their respective goals. I know this might sound a little more tactical than necessary, but it’s a unconscious standpoint that each creator can reflect on depending on their needs. Some examples of needs from creators: Money Trust Brand Ownership Public Recognition When do you push to grow and when do you push to know your current users more? How does that change your business? As an example, let’s take Kylie Jenner and her journey from mainstream television to TikTok. The needs for each and her decision to lean in mor

saved by

• 6177