A disgusting playbook | the singularity is nearer
So I started another company. I have even less tolerance for fake bullshit than when I started comma, and I probably will fail because of this. Cruise Automation is a good example here. If they told the truth, they would be out of business. In 2016, they were bought by GM for $1B. I promise they didn’t tell GM that Cruise would be losing $5M per day 5 years later, though it was obvious to anyone willing to be honest. They still promise that revenue is right around the corner, and the worst part is that people continue to believe them. They say: look at how much progress they have made! I also heard that Elon was shipping Level 5 self driving this year (also in 2020 and a bunch of other years btw). The point of communication is not to convey truth, it’s to acheive desired outcomes. However, is Cruise a failure? A common metric I judge companies by is value destruction. I like to be more clever in my value destruction, for example, releasing open source things to destroy moats. But does
Explore this link on the map →