flâneur — a map of the web's best reading

Loss aversion - BehavioralEconomics.com | The BE Hub

behavioraleconomics.com · 465 words · saved by 1 readers

Definition of loss aversion, a central concept in prospect theory and behavioral economics.

Loss aversion - BehavioralEconomics.com | The BE Hub Skip to content Loss aversion Loss aversion BehavioralEconomics.com 2024-12-04T07:15:53+00:00 Loss aversion is an important concept associated with prospect theory and is encapsulated in the expression “losses loom larger than gains” (Kahneman & Tversky, 1979). It is thought that the pain of losing is psychologically about twice as powerful as the pleasure of gaining. People are more willing to take risks (or behave dishonestly ; e.g. Schindler & Pfattheicher, 2016) to avoid a loss than to make a gain. Loss aversion has been used to explain

Explore this link on the map →

related reading