What is the AARM Method™? — Lewis C. Lin

Sometimes referred to as AARM Metrics™, the AARM Method™ is an analytical framework that defines the metrics for a product. This four letter acronym refers to acquisition, activation, retention, and monetization: For more information and examples on how to use the AARM Method™ refer to Lewis C. Lin's book: Decode and Conquer. LEWIS C. LIN is a bestselling author. His books focus on product management, marketing and negotiation. Lewis received his bachelor's from Stanford University and his M.B.A. from Northwestern University's Kellogg School of Management.

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