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Less Mass | Getting Real

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Heads up! This page uses features your browser doesn’t support. Try a modern browser like Firefox or Chrome for the best experience. CHAPTER 10: Next: Lower Your Cost of Change The more massive an object, the more energy is required to change its direction. It’s as true in the business world as it is in the physical world. When it comes to web technology, change must be easy and cheap. If you can’t change on the fly, you’ll lose ground to someone who can. That’s why you need to shoot for less mass. Less mass lets you change direction quickly. You can react and evolve. You can focus on the good ideas and drop the bad ones. You can listen and respond to your customers. You can integrate new technologies now instead of later. Instead of an aircraft carrier, you steer a cigarette boat. Revel in that fact. For example, let’s imagine a lean, less-mass company that has built a product with less software and less features. On the other side is a more-mass company that’s got a product with sign

Less Mass | Getting Real sidebar#closeWithKey"> Heads up! This page uses features your browser doesn’t support. Try a modern browser like Firefox or Chrome for the best experience. sidebar#open" aria-label="Getting Real Table Of Contents"> Getting Real Chapter 10: Less Mass Next: Lower Your Cost of Change sidebar#close mouseup->tweet#update input->tweet#update keydown->tweet#update scroll@window->tweet#update" data-bookmark-id="/gettingreal"> The leaner you are, the easier it is to change The more massive an object, the more energy is required to change its direction. It’s as true in the busin

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