Nadia Asparouhova | The New Materialism of Silicon Valley

They don’t demonstrate their wealth with fancy cars or spacious mansions. They look down upon lavish displays of materialism and wealth. They wear hoodies to work, flip-flops to meetings. These stereotypes have led some to incorrectly assert that Silicon Valley culture is “anti-materialistic”. It’s not. It’s just a new kind of materialism. You won’t see many people in Silicon Valley showing off their wealth with designer shoes and watches, because we don’t value those things as a display of power. What we do value is productivity and optimization. So a Silicon Valley display of wealth is about services, not things. An excess of money is poured into Ubers, Lyfts, Sidecars, Homejoys, Washios, Prims, Lunas, TaskRabbits, Execs, Postmates, oDeskers, Kitchits, Gobbles, Sprigs, Zestys. Your wealth isn’t measured by what you own, but rather what you can hire other people to do for you. Time is the most valuable thing in Silicon Valley. And the wealthiest can afford to capture as much of that t

Nadia Asparouhova | The New Materialism of Silicon Valley The New Materialism of Silicon Valley | Nadia Asparouhova Nadia Asparouhova projects newsletter twitter <-- home The New Materialism of Silicon Valley April 9, 2014 Silicon Valley types are characterized as people who care about not caring. They don’t demonstrate their wealth with fancy cars or spacious mansions. They look down upon lavish displays of materialism and wealth. They wear hoodies to work, flip-flops to meetings. These stereotypes have led some to incorrectly assert that Silicon Valley culture is “anti-materialistic”. It’s n

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