Against Branding (and Sarah Fay) - by Sam Kahn - Castalia

I’m sharing a ‘Manifesto.’ At the partner site Inner Life , co-founderMary Tabor "Only connect ..." features the last-ever interview with the wonderfully-mustachioed LeRoy Neiman and Luisa Summers reflects on Disney. Best, Sam AGAINST BRANDING (AND SARAH FAY) There was a Substack post recently by Sarah Fay that got under my skin. “Write less please,” Fay advised. “There’s a time and place” for long-form writing, she continued, and concluded, based on a host of viewership data, that Substack wasn’t it. I found myself feeling personally insulted by that, since — as you may have noticed —posts on this Substack routinely drift north of ten or even twenty minutes and are sometimes too long to be fully ‘delivered by email.’ I’ve gone through a certain amount of soul-searching about this and have decided, basically, that I didn’t care. Anybody is free to stop reading or to unsubscribe. I wanted to do justice — as best as I could — to whatever I was writing about, and that often involved takin

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